Scope: I undertook a comprehensive redesign of the company website to improve user experience, update the visual design, and ensure a cohesive information architecture. The goal was to create a more intuitive, user-friendly, and visually appealing site that effectively communicates the company's brand and services.
Process:
1) Research and Analysis
- Conducted a thorough analysis of the existing website to identify pain points and areas for improvement.
- Gathered user feedback to understand the needs and preferences of the target audience.
- Analyzed competitor websites to benchmark industry standards and best practices.
2) Information Architecture
- Developed a clear and logical site structure to enhance navigability.
- Organized content in a way that is intuitive and easily accessible to users.
- Created wireframes and flowcharts to map out the user journey and page layouts.
3) Design
- Crafted a modern, clean, and visually appealing design that aligns with the company's brand identity.
- Focused on creating a consistent look and feel across all pages.
- Utilized a responsive design approach to ensure the website looks great and functions well on all devices.
- Paid special attention to accessibility to ensure the site is usable for all users, including those with disabilities.
4) Prototyping and Testing
- Developed high-fidelity prototypes for key pages to visualize the design and functionality.
- Conducted usability testing with a sample of users to gather feedback and make necessary adjustments.
- Iterated on the design based on test results to refine the user experience.
5) Implementation
- Collaborated with developers to ensure the design was accurately translated into a functional website.
- Provided detailed design specifications and assets to streamline the development process.
- Oversaw the implementation to ensure the final product met the design and usability standards.
Outcome: The redesigned company website received positive feedback from both users and stakeholders. Key improvements included enhanced navigation, a more attractive visual design, and a better overall user experience. The new site not only reflects the company's brand more effectively but also facilitates easier access to information and services, ultimately contributing to increased user satisfaction and engagement.
